Guiding Principles for Countering and Displacing Extremist Narratives

U.S. policymakers consider countering and displacing extremist narratives to be a core strategy of countering violent extremism. The rise of the Islamic State of Iraq and Syria (ISIS), which uses highly sophisticated messaging to reach U.S. young persons, has further emphasized the need for this strategy. However, to date there has been little discussion of principles to guide the practice of countering and displacing extremist narratives. Drawing upon a growing body of theory, empirical evidence, and practical experience from across several disciplines, this article suggests principles to guide both developing the content of new narratives and delivering new narratives.