Foreign Policy: Why Don Draper Would Be Impressed by the Islamic State

One of the main reasons that people across the globe are gearing up to join and support Islamic terrorist group ISIS, is that it is seen as a hot commodity by extremists. Their branding and marketing recruitment campaigns via social media are examples of work that fictional Director of Advertising Don Draper would be proud of. According to START researcher Gina Ligon, ISIS has established an air of legitimacy and significance, an element which other organizations such as Boko Haram are lacking.