Inspire Magazine: A Critical Analysis of its Significance and Potential Impact Through the Lens of the Information, Motivation, and Behavioral Skills Model

This article presents an analysis of Al Qaeda in the Arabian Peninsula's English language publication Inspire that was conceptualized and conducted on the basis of the Information-Motivation-Behavioral Skills (IMB) framework. The IMB model has been widely tested, validated, and applied across a range of behavior change interventions, and provides both a conceptual and analytic framework to examine the range and quality of content featured across the 11 issues of Inspire that were published and distributed online starting in July of 2010. Inspire has been implicated in multiple instances of terrorism cases in the U.S. and its impact and potential can be analyzed on the extent to which it effectively targets core attitudes, perceptions of social normative support for violence, and its regular featuring of behavioral skills such as bomb making, weapons training, and emphasizing a creative and do-it-yourself ethos.