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Crisis communication demands are instant and can extend 24 hours a day, 7 days a week. Preparing for effective communication is essential to enhancing public safety, maintaining trust among stakeholders, and increasing community resilience.
TRACC, a social science-based curriculum funded by the Department of Homeland Security S&T Resilient Systems Division, covers risk communication during the entire life-cycle of a crisis including preparation, response, and recovery. The program aims to improve community resilience (ability to better recover from disasters) through effective practitioner training.
TRACC is an interactive, in-person training event accredited by the Federal Emergency Management Agency. States, territories and urban area representatives may participate in listed trainings courses using Homeland Security Grant Program funds. See the State and Federal Sponsored Course Catalog (Course number: DHS-125-RESP).
After completing the training, participants will be able to conduct audience analysis, analyze and engage audiences online, and leverage new and traditional media in a crisis. Participants will have the opportunity to practice crisis communication by participating in a multi-party simulated crisis scenario that emulates the complexity, pressure, and confusion of a real crisis.
To inquire about hosting a training, please contact training@start.umd.edu. Final costs will be negotiated with hosting agencies.
Organizations interested in hosting a TRACC training should contact Liberty Day at lday2@start.umd.edu or 301-314-1874.